Post by Simon Pyson

I joined Mutant™ 5 years ago, back when the agency was still 16 mutants deep, 2 years old, and already full of ambition. Now it’s time for a new challenge. Mutant gave me room to grow at the same pace as the agency. I'm genuinely proud to be leaving with a body of work for brands like Nike, De Warmste Week, Paralympic Team Belgium, Rode Kruis-Vlaanderen, Knack, Keytrade Bank and many more. More importantly, I got to do it with people who cared strongly about the craft and about each other. Consistently punching above our weight, brief after brief. Now I’m making the move to AKQA Brussels to reunite with Frans Hulet. Together, we’ll continue a partnership built on shared instincts and different references. I’m stoked to start this new chapter alongside Peter Ampe, Kenn Van Lijsebeth, and John Benois, who’ve built strong creative momentum with an ambition that immediately felt familiar. Thanks for the run: Odin Saillé, Maarten De Cuyper, Ruben Van Maldeghem, Innie Tran, the entire team, and all the lovely clients.