Post by Simon-Kucher

Shikha Jain was featured in an article by Betty Lin-Fisher in USA TODAY discussing Simon-Kucher's latest research on how the #AmericanDream is being reshaped by inflation, economic pressures, and changing priorities as the nation approaches its 250th anniversary. The New American Dream is increasingly personal, defined by flexibility, financial stability, and meaningful experiences. The study explores generational differences across housing, work, retirement, spending, and lifestyle priorities. For businesses, the implications are significant. As consumers redefine what matters most, companies that understand evolving priorities and expectations will be better positioned to serve them and drive growth. Read the full article: skp.link/fui7 #AmericanDream #GenZ #Millennials #ConsumerInsights #ConsumerBehavior #SimonKucher