Post by Siegbert (Sigi) Mueller

In AI, the biggest brand doesn't automatically win the category. That's one thing SAZsport picked up from this month's AI market report for Outdoor & Sport. Across the whole market the broad all-rounders lead. But zoom into a single category and focused players take over: in sleeping bags it's Deuter, Sea to Summit and Vaude up front, with specialists like Mountain Equipment, Grüezi Bag and Exped right behind. Petzl even lands #5 overall, carried by categories like helmets. A second twist: there's no single "AI visibility." The same brand can sit at #5 in one model and #22 in another. Five models, five different worlds. So one ranking is never the whole story. We track it month after month with SAZsport, because showing up consistently says more than any snapshot. Quick test: put the same gear question to ChatGPT, Gemini and Perplexity and compare who shows up. The differences say more than any single ranking. https://lnkd.in/dvGFUAwc