Post by Sid Yadav

Circle was just featured on CBS’ Economy 4.0! Our episode is about the future of the creator economy. As social media platforms become increasingly restrictive, creators are losing access to the audiences they’ve worked so hard to build. Worse, these platforms optimize for ad dollars and watch time; not for your success and longevity. Soon, they won’t care if their content comes from their own gen AI, or from a human creator pouring their heart and soul into the work. All watch time is watch time from their perspective since that’s how they make money. As you know, creators on Circle stay in control of their audience, their revenue, and build on their own terms. An analogy I've used off late is that we're turning into a Noah’s Ark for creators on #teamhuman: the folks who bring people together, transform lives, and build community *as* they make a lot of money. The world is (sadly) going to need one. That said, I believe those who double down on a #teamhuman strategy will be rewarded in the years ahead, as community-driven revenue becomes one of the only durable forms of revenue.

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