Post by Sia

As AI platforms become increasingly embedded in customer journeys, they are beginning to act as a new distribution layer for brands.   In our latest article, co-written with Lemrock — building the infrastructure for agentic commerce — our experts explore how LLMs and app-in-app experiences will reshape digital commerce by capturing intent, structuring choice and orchestrating transactions directly within AI interfaces.   For brands, this shift raises strategic questions around customer access, machine-mediated preference, technical readiness and differentiation in AI-native environments.   As standards and user behaviours continue to evolve, now is the time to test, learn and prepare for the next distribution shift.   Read the full article via the link in the comments.