Post by SHTONDA.DESIGN
169 followers
The pet treat market on Amazon is one of the most crowded categories in existence. Every brand claims "natural." Every listing looks the same. Dawg's Choice had just launched. No review history. Competing against brands with thousands of ratings. The only thing that could close that gap was design. The brief: š¹ Stand out in a saturated dog treat market š¹ Build trust quickly for a brand with zero social proof š¹ Appeal to owners of all dog breeds and sizes š¹ Communicate natural ingredients and soft texture ā before the buyer reads a word What we built: š¹ Brand identity ā A palette of soft whites, pale greens, and deep blues: eco-friendly, natural, trustworthy. Calm and premium in a category full of loud, cluttered visuals. The aesthetic that makes a buyer slow down. š¹ Listing images ā Hero image designed to communicate "natural + premium" at thumbnail scale. Infographics resolved the key objections: breed compatibility, texture, ingredient sourcing ā the questions a buyer with no reviews to read will ask themselves. š¹ A+ Premium content ā Brand storytelling modules built to do the work that social proof couldn't do yet. When you have no reviews, your A+ content is your credibility. š¹ Brand Store ā Architecture built around the customer's relationship with their dog ā not around SKU grids. The results: š +38% engagement with A+ Premium pages and banners š +25% conversions from branded product page content š Improved customer experience via the redesigned Brand Store š Scalable visual system across mobile and desktop "Working with http://SHTONDA.DESIGN on our Amazon presence was seamless. They captured our brand essence perfectly ā from listings to the brand store. The final results exceeded our expectations." ā Kim Briggs, Founder, Dawg's Choice A new brand can't compete on reviews. It competes on trust signals. And trust signals are a design problem. Swipe to see the full Dawg's Choice visual system ā š http://shtondadesign.com #AmazonFBA #AmazonDesign #PetProducts #BrandIdentity #APlusPremium #DawgsChoice #AmazonSeller #NewBrandLaunch
