Post by Shopify
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U.S. consumers spent May prepping for the outdoors and time at home. We pulled month-over-month sales from thousands of Shopify merchants to see what consumers are reaching for. Here are the trends worth noting: → Camping season kicked off, with handheld two-way radios (+2,012%), tunnel tents (+263%), and air mattresses (+53%) all up. → Bedding had a breakout month. Pillowcases jumped 1,000%, followed by flat sheets (+991%), fitted sheets (+787%), and weighted blankets (+635%). → Water sports picked up speed. Wingfoil foils (+538%), folding kayaks (+148%), and wakeboards (+133%) all saw strong growth. Cover ups (+1,103%), classic bikinis (+420%), and swim trunks (+348%) were moving too. → Personal care got a refresh with hair serums (+577%), hair masks (+532%), bath bombs (+404%), and body butters (+374%) trending upward. Whether the destination was a campsite or a night in, May spending didn't slow down.