Post by ShopBack

Six months after launching in North America, ShopBack finally had its New York moment — bringing together partners, press, and friends at Major Food Group's CARBONE to celebrate a milestone that’s only just the beginning 🚀 Our mission is simple : to redefine mobile commerce by making it more engaging, rewarding, and habit-forming. From shopping and travel to everyday play — we are here to reward it all. While many consumers are enrolled in loyalty and rewards programmes in the U.S., active engagement and regular redemption remain relatively low  — which means the opportunity for deeper reward‑driven commerce is still meaningful. Last week, that vision came to life. Executives, retailers, and media joined us for an evening of sharp perspectives and thoughtful exchange — led by our Co-Founder Joel Leong and General Manager of North America Carolina P., who shared how ShopBack is entering its 13th market with clarity, strategy, and long-term conviction. Good food, great drinks, and even better company — we are thankful to everyone who's believed in this mission from day one, and who took the time to be part of the evening. We're just getting started 🙌