Post by ShopBack

Rewards are no longer a niche behaviour. Across every income bracket and demographic, consumers are actively seeking value before they commit to a purchase. They want to know what a brand offers them upfront, not after the transaction. Brands are responding by starting earlier. Last year, holiday shopping spikes in the US began at Prime Day in early October and held. Consumers seeking discounts and rewards were already in market, and companies moved to meet them there. Carolina P., ShopBack's General Manager for North America, recently joined The Agile Brand with Greg Kihlström® podcast to unpack what this means for channel strategy. One shift she highlighted: the metrics brands optimise for are expanding beyond new customer acquisition, toward lifetime value and existing customer quality. Zara entering the US Cashback ecosystem for the first time this past holiday season reflects that shift. ShopBack sits at that intersection, connecting high-intent users with merchant and brand partners at every stage of the funnel. The way consumers interact with brands will keep evolving. What will not change is the seeking of value.

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