Post by Shiseido

June 25 is World Vitiligo Day🤍 It is a day to deepen our understanding of vitiligo, which causes changes in skin color, and to reflect on the challenges faced by individuals living with the condition. While changes in appearance can sometimes create a psychological burden, our social initiative, "Shiseido Life Quality Makeup," provides support to improve quality of life (QOL) through the "power of makeup." As part of this effort, we offer our specialized product line, the "Perfect Cover" series, for individuals with profound skin concerns. In particular, "Perfect Cover Foundation VC n," a foundation designed specifically for vitiligo coverage, is well-loved by our customers, who share that using it helps them feel more positive. Our development and production teams are deeply committed to ensuring safety, stability, and comfort, meeting the high expectations for long-wear performance and effortless application. The peace of mind that allows individuals to decide for themselves whether they want to cover their skin on any given day. To broaden these options and help everyone embrace their true selves, we will continue to walk alongside people through the "power of makeup." Learn more: https://lnkd.in/gdYuTMq2 #WorldVitiligoDay #VitiligoAwareness #Shiseido #ShiseidoLifeQualityMakeup #PowerOfMakeup #DiversityAndInclusion