Post by Shiseido

Shiseido Participates in "Tokyo Pride 2026" as a Silver Sponsor🌈 We welcomed over 2,300 visitors to the Shiseido booth. Through experiences such as our Personal B-Color Diagnosis(R) for tailored color recommendations, skin measurements, personalized sunscreen consultations, and body fragrance testing from our brand "BAUM," we provided a special moment for everyone to discover "who they want to be." This year, we incorporated the perspective of "intersectionality"—where various traits and backgrounds overlap. To support deaf and hard-of-hearing members within the LGBTQ+ community, we introduced beauty consultants who can communicate in sign language. Through these initiatives, we aim to create a more inclusive customer experience. In the Pride Parade, our employees—including members of the community and allies—marched through the streets of Shibuya, demonstrating our commitment as an ally. Beyond Tokyo, we will also participate in various upcoming Pride events across Japan (including Fukuoka, Nagoya, Osaka, and Sapporo) as well as globally (including Cologne, New York, and Taiwan). #TokyoPride2026 #TRP2026 #ShiseidoForDiversity #LGBTQAlly #LoveTheDifferences #DeafLGBTQ #BusinessForMarriageEquality #PrideMonth