Post by Shiseido

Shiseido Travel Retail Brings the Innovation to Life in a 'Face Everything' Outpost🖤 Following the global debut of NARS Natural Matte Longwear Foundation, Shiseido Travel Retail brought the innovation to life at the cdf Sanya International Duty Free Shopping Complex in Hainan through an immersive 'Face Everything' outpost. Designed for today's beauty-savvy travelers, the activation featured personalized shade matching, interactive touchpoints, and live demonstrations that showcased the foundation's performance in real time. Campaign visuals starring Xiao Zhan further strengthened the brand connection, while a gamified blind-box experience added a playful element. As a key travel retail hub, Hainan remains a dynamic platform to engage consumers through innovation and elevated retail experiences-driving engagement and growth. #ShiseidoTravelRetail #NARS #NMLF #TravelRetail #BeautyOutpost #RetailInnovation