Post by Shiseido

SHISEIDO BLUE PROJECT: Shiseido EMEA Celebrates Sun Care Innovation and Marine Conservation in Sardinia for the Third Consecutive Year🌊☀️ From May 18 to 20, Shiseido EMEA hosted the SHISEIDO SUNCARE CLUB in the breathtaking setting of Sardinia, Italy. This exclusive three-day experience brought together more than 20 high-profile guests—including leading journalists, Key Opinion Leaders, and key retail partners—for an inspiring journey celebrating beauty innovation, wellness, and environmental responsibility. The event spotlighted SHISEIDO's iconic sun care bestsellers while reinforcing the brand's ongoing commitment to ocean preservation through its collaboration with the M.A.R.E. project (Marine Adventure for Research and Education). Under the radiant Sardinian sun, guests discovered SHISEIDO's advanced sun care technologies, designed to deliver high-performance skin protection while remaining mindful of marine ecosystems and environmental sustainability. Blending relaxation, education, and advocacy, the immersive itinerary featured outdoor wellness activities like energizing sports and golf, alongside hands-on marine conservation activities with the M.A.R.E. project to support ocean preservation efforts firsthand. Since 2024, Shiseido EMEA has proudly partnered with the M.A.R.E. project to monitor water quality in the Mediterranean Sea and contribute to long-term marine conservation initiatives. Guided by the commitment "Act for Oceans, Protect Beauty," SHISEIDO places sustainability at the heart of its vision. The SHISEIDO SUNCARE CLUB in Sardinia stands as a powerful reminder that protecting our oceans is essential to preserving the beauty of our planet for future generations. #ShiseidoBlueProject #ActForOceans #MarineConservation #SunCareInnovation #Sustainability