Post by Shiseido

Shiseido Wins Gold Award at the IAUD International Design Award 2025🏆 Shiseido's makeup proposal "MY COLOR MY BEAUTY," which enables people to experience color vision diversity (CVD)*, has received the Gold Award in the Universal Design category at the IAUD International Design Award 2025. This award is presented to organizations and individuals whose outstanding initiatives and proposals help build a society where as many people as possible can live comfortably. This marks Shiseido’s seventh time receiving an IAUD award. "MY COLOR MY BEAUTY" is a project developed under the philosophy of SHISEIDO Universal Beauty Design®, Shiseido's unique approach to universal design centered on the concept of beauty, with the research team focusing on CVD. In contrast to traditional makeup, which tends to be influenced by trends and majority values, the project adopted the theme "Question Beauty." In collaboration with Ms. Ayami Azemoto, who has minority-type color vision, Shiseido explored makeup expressions that allow people to experience color vision diversity firsthand. Shiseido will continue to value comfortable and personalized cosmetic experiences for each individual and to advance initiatives aimed at creating a society in which everyone can shine with confidence and a genuine smile, true to who they are. Learn more about "MY COLOR MY BEAUTY": https://lnkd.in/gt5T4We4 * Color Vision Diversity: The human retina contains three types of cone cells for color perception. Variations in these cone cells—caused by congenital factors such as genetics or by acquired factors such as injury or disease—lead to differences in how colors are perceived. The most common form of color vision is "C-type." In Japan, individuals with "P-type" or "D-type" color vision account for about 5% of men and 0.2% of women. In Western countries, the figures are estimated at 8–10% of men and 0.5% of women. Other types, such as A-type and T-type, also exist. #Shiseido #UniversalDesign #Inclusion #Diversity #IAUD #MyColorMyBeauty #ShiseidoLifeQualityMakeup #Innovation