Post by Shiseido

A Dual Milestone for Serge Lutens in Shanghai & Hong Kong. This January, we celebrated a dual milestone for Serge Lutens, solidifying its position as the pinnacle of ultra-luxury fragrance and makeup across the region. The brand has opened its first standalone concept store in the Chinese Mainland at the prestigious Shanghai IFC Mall, marking a significant strategic expansion that strengthens Shiseido's diversified brand portfolio. This opening reflects our successful journey from the China International Import Expo (CIIE) to a permanent retail presence, enabling us to tap into the country's rapidly growing fragrance segment. Simultaneously, Hong Kong has unveiled a new flagship at K11 MUSEA—the first in the world to embody the brand's new retail concept. Inspired by the timeless elegance of the inaugural Salons du Palais Royal in Paris, this boutique weaves together French refinement and Moroccan mystique into a "Palace of Scents." This dual launch symbolizes the strong synergy across the region, offering an immersive, story-driven environment where guests can experience specialist consultations, personalized services, and rare archival collections. #Shiseido #SergeLutens #LuxuryBeauty #ShanghaiIFC #K11MUSEA #Fragrance #ChinaMarket #NicheFragrance #ConceptStore #FlagshipStore