Post by Shiseido

Shiseido Develops New Sunscreen Technology to Eliminate White Cast🧑‍🔬 Tired of sunscreen leaving white marks on your favorite black clothes? A key factor behind this issue is the "powders" contained within conventional sunscreens. Historically, water-based sunscreens were valued for their light texture and ease of application; however, they were also prone to being washed away by sweat and water. Consequently, UV scattering agents and film-forming agents were required to ensure adequate water resistance. Shiseido has successfully developed a groundbreaking technology that forms a durable, water-resistant film that resists creasing—all without the need for UV scattering agents! This innovation achieves a transparent finish with significantly less white cast. As the formula is less likely to transfer onto clothing, users can now enjoy wearing their favorite outfits with complete confidence. Learn more about this groundbreaking technology: https://lnkd.in/essiSusf #Shiseido #Innovation #BeautyTech #SkincareScience #ResearchAndDevelopment #SunCare #Technology

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