Post by Shiseido

Shiseido China Showcases ANESSA, ELIXIR, and RQ PYOLOGY, Securing Multiple Honors at China Beauty Expo🏆 From May 12 to 14, the 30th China Beauty Expo (CBE) took place in Shanghai. Shiseido China returned to the event, presenting a powerful exhibit featuring its premium professional suncare brand ANESSA, collagen anti-aging expert ELIXIR, and science-driven medical beauty brand RQ PYOLOGY. Together, these brands effectively demonstrated Shiseido Group's market strategy to develop technology-driven products, build strong channel partnerships, and create consumer value while maintaining its long-term commitment to the Chinese market. Each brand highlighted its unique market strengths. ANESSA unveiled a refreshed core lineup featuring the classic ANESSA Gold Milk, the updated ANESSA Brightening Gel, and the gentle ANESSA Baby Milk. ELIXIR showcased three upgraded star products leveraging 43 years of collagen research, including Third generation Retinol Wrinkle Smoothing Cream, Second generation Day Care Revolution Sunscreen, and the new THE SERUM. RQ PYOLOGY made a remarkable CBE debut, capturing widespread attention with its advanced skin science solutions and its unique Total Skin Life Cycle Management concept. Reflecting this strong market presence, Shiseido China received multiple prestigious industry honors. ANESSA, ELIXIR, and RQ PYOLOGY were all recognized with distinguished CBE Selected Brands awards, while SHISEIDO was honored with the 2026 BEAUTY Black Diamond Brand of the Year Award. As 2026 marks the 45th anniversary of Shiseido Company's entry into China, Shiseido China remains committed to deepening its presence in the region and delivering safe, effective, and transformative beauty experiences to more people. Watch the video to see Shiseido in action! #Shiseido #ChinaBeautyExpo #BeautyIndustry #SkincareInnovation #ANESSA #ELIXIR #RQPYOLOGY

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