Post by Sheza Yazdani

B2B founders: do you think LinkedIn is a waste of your time? As a CEO of a personal branding agency, The Focus Solutions, that I built through blood, sweat, and tears, I’d say: Yes. It’s a waste of your time because you’ve been doing it all wrong. You think it would help attract organic inbound that would work for you like SEO does, but then in month 2 you get caught up in follower counts, impressions, and engagements. You compare your content with your competitors and suddenly you want to be the popular thought leader-influencer on LinkedIn who has it all: The followers, the booked-out webinars, the thousands of comments. You want to be the next Jasmin Alić in the second month of starting. And you forget why you even started here in the first place. This is the newsletter about why that’s a huge mistake, why your business will take a hit if you do that, and why instead of building up organic inbound you’ll only build up revenue losses. Read it here: #B2BMarketing #LinkedInStrategy #FounderLife #B2BSales #SaaSGrowth #ThoughtLeadership #ContentStrategy #StartupFounders