Post by Shane Madden

One of my favourite conversations from Cannes Lions International Festival of Creativity I had the opportunity to sit down with Michelle Crossan-Matos, Chief Brand & Experience Officer at SharkNinja, to discuss what it really takes to build a global brand today. A few things stood out: 1. Why relevance beats reach and authenticity beats spectacle. 2. How AI is changing content operations, not just content creation. 3. The challenge of launching 25+ products a year while maintaining a consistent brand across markets, channels, and audiences. Loved having this conversation with one of the industry's best marketing leaders, and brands. 🎥 Watch the full interview below. TransPerfect TransPerfect Digital #Marketing #AI #GlobalMarketing #ContentStrategy #SharkNinja #BrandStrategy

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