Post by Shalini Rao

Every year, the world generates over 400 million tonnes of plastic waste, with packaging accounting for nearly 40% of it. For decades, the industry has relied on a linear "take-make-use-dispose" model, where valuable materials are discarded after a single use. The focus is now shifting from disposal to recovery. By designing for reuse, recycling, and traceability, organizations can keep materials in circulation longer while reducing their dependence on virgin resources. However, achieving true #circularity requires more than just #sustainable materials- it requires robust #data. As #regulations evolve and transparency becomes a core business necessity, the future of #packaging will be defined by our ability to identify, track and recover materials effectively. This edition of our newsletter explores: 🔸 The growing importance of circular packaging across industries 🔸 The role of digital data in packaging transparency 🔸 Regulatory developments driving packaging circularity 🔸 Packaging data as a driver of business value and competitive advantage ***Read the full newsletter and discover how packaging is evolving from a disposable commodity into a traceable, circular asset. #CircularEconomy #CircularPackaging #Sustainability #ESG #DPPPulse #PackagingInnovation #DigitalProductPassport #SupplyChainTransparency #Recycling #ExtendedProducerResponsibility #SustainablePackaging Trace Circle Future Transformation