Post by Shahana Sengupta

🚫 No, No, and No. That’s 𝗡𝗢𝗧 how you assess a Content Writer’s performance! ❌ Not the number of hours they clock in ❌ Not how fancy their vocabulary is ❌ And definitely not the number of words they churn out (yet, so many are still paid “per word” 🤦) 👉 The real question is: 𝗛𝗼𝘄 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀? A good piece of writing isn’t about length or literary flair. It’s about:  • How engaging it is for the intended audience  • How compelling the 𝗛𝟭𝘀 𝗮𝗻𝗱 𝗛𝟮𝘀 are  • Whether the content fits the 𝗳𝘂𝗻𝗻𝗲𝗹 𝘀𝘁𝗮𝗴𝗲 it’s meant for, example:          - Is it educating the reader at TOFU (Top of Funnel)?          - Or nudging them closer to conversion at BOFU (Bottom of Funnel)? Over the years, I’ve found a simple, 𝘥𝘢𝘵𝘢-𝘣𝘢𝘤𝘬𝘦𝘥 𝘸𝘢𝘺 to assess writers without micro-managing every draft. All you need is an 𝗘𝘅𝗰𝗲𝗹 𝘁𝗿𝗮𝗰𝗸𝗲𝗿 that logs: ✅ Keyword rankings & CTRs ✅ Views, dwell time & bounce rate ✅ Social engagement & shares ✅ Backlinks & mentions ✅ CTA clicks, leads & conversions ✅ 𝗨𝗽𝗱𝗮𝘁𝗲 𝗜𝗺𝗽𝗮𝗰𝘁 (how much performance improves when old content is optimized) Ask your writers to keep this sheet updated regularly. With a simple filter, you can instantly see which content, keywords (Informational, Navigational, Commercial, Transactional), and formats drive the most value. 📂 Check my assessment sheet in this post. If you found this useful, hit 👍 so I know you’d like me to share more of these 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗵𝗮𝗰𝗸𝘀. #Content #ContentWriters #ContentForDigitalMarketing #DigitalMarketing #TOFU #MOFU #BOFU #FreelanceWriter #Writers #GhostWriters #Performance #ProjectManagers #AccountManagers