Post by Seven Seven Six 7️⃣7️⃣6️⃣

At Seven Seven Six, we believe enduring companies are built where infrastructure quietly becomes indispensable. That’s why we backed ScorePlay early, leading their seed round 4 years ago. Sportico recently highlighted how the Brooklyn Nets are using ScorePlay to centralize video storage, search, and real-time distribution, unlocking content across teams, players, and partners in real time. What’s powerful isn’t just speed or scale, but how teams are transforming media from a cost center into a strategic asset. This momentum is accelerating. With roughly a third of the NBA now on ScorePlay, including new partnerships with the Utah Jazz, Phoenix Suns, Oklahoma City Thunder, and Detroit Pistons, the category is clearly taking shape. As sports organizations bring media operations in-house and treat content as core infrastructure, platforms like ScorePlay are becoming foundational.