Post by SES Satellites

This week at #NEMDubrovnik, SESer Mihai Ursoi joined industry experts for a panel discussion on how distribution models are evolving in an increasingly complex media landscape. The conversation explored the shift to hybrid distribution, balancing scalability and reliability especially for live events, the cost and complexity of large-scale OTT delivery, fragmented audiences and multi-platform consumption as well as sustainability and resilience. In Central and Eastern Europe, these dynamics underscore satellite’s ongoing role within a flexible ecosystem, making it clear that the future of TV lies in integrated hybrid distribution. #NEM2026