Post by Serviceplan Group
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TWELVE Mail is back š¬ Ā In issue 22, we take a closer look at what defines marketing today in a world shaped by uncertainty, fragmentation and rising expectations. Ā From the evolving role of CMOs as architects of transformation between technology, creativity and human insight (shout-out to Julia Zimmermann for this one ā¤ļøāš„), to the question of how marketing leaders actively shape trust, capital and growth across Europe (thanks for the perspective, Felix Bartels š¤©), this edition explores what it takes to stay relevant. Ā We look at how brands need to rethink communication beyond channels and formats in "Beyond Media" with Matthias Bruell. Why strong personalities remain at the core of strong brands in our #Serviceplan elevator pitch series. And how #TogetherWeAreUnlimited comes to life in our #TWELVE magazine š„šļø Ā Curious to read more? Check it out š Ā #WeComment #TWELVEMail
