Post by Sera Zelva

Hello Monday! We started the week working on a new visual study around the contemporary bridal image. You already know we’re completely in love with the bridal world.. Not from the most classic or evident place of "wedding dress", but from something a little more editorial: volume, veil, gesture, white, visual silence and an almost sculptural silhouette. We are still in the moodboard phase, references and first tests, but we already sense that the problem will not be to find powerful images, but to choose which ones to leave out. There is something interesting in this type of process: when a visual direction begins to take shape, the images stop working as isolated pieces and begin to build their own language. This week we will continue to develop this universe. I think it's going to be difficult to choose… Creative direction SERA ZELVA STUDIO #AICreativeDirection #FashionAI #BridalEditorial #FashionEditorial #VisualDirection #CreativeProcess