Post by SEO

Your brand can be perfectly understood by AI and still never get recommended by it. New research ran 14,140 prompts across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Three footwear brands with identical Knowledge Graph descriptions split 71% to 0% on "best athleisure brands." Same markup. Opposite outcomes. What separated them was not schema. It was co-mention density: how often a brand appears beside the names that already define its category, across the third-party content these models draw on. When a query carries no brand name, 82% to 100% of what these systems cite is third-party. Your own site barely matters at that moment. The uncomfortable implication for GEO: entity markup gets you recognized, not recommended. SameAs and a clean About page make you parseable. They do not put you in the consideration set. That is earned in other people's content. For the next 90 days, audit your press coverage. Do the articles that mention you also name the two or three brands that define your category? If you only ever appear alone, you are building recognition while the recommendation gap stays wide open. Markup is table stakes. Association is the game now.