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Google spent years pulling the click inside its own walls. Tuesday it quietly tested handing one back. A new Shopping experiment routes shoppers straight to the retailer's page instead of the in-Google overlay, while the AI layer moved the other way: Microsoft rebuilt Bing into a grounding engine for AI agents, and Google started shuffling where AI Mode shows its sources. Three moves, one question for every site owner: who actually controls where your traffic and your citations land now? Today's brief maps where the click, and the credit, are going.