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🧭 Google is now writing text under your paid ads, and you did not approve it. Google Ads is testing AI-generated summaries placed directly below sponsored listing descriptions, the first confirmed case of generative text appearing inside the paid search interface rather than the organic AI Overview above it. Darcy Burk surfaced the test, and the unit carries a disclaimer that the response is generated automatically and can make mistakes. The detail that should stay with you: paid search was the one surface where an advertiser controlled every word. You wrote the headline, you wrote the description, you paid for the placement. That is no longer fully true. An AI-generated line now sits beneath your copy on the same result, and you cannot preview or approve exactly what it says. The risk is concrete, not hypothetical. If that summary misstates a price, a policy, or an eligibility detail, it is still rendered next to your brand on a click you paid for. Google's disclaimer protects Google, not the advertiser whose ad it sits under. What to actually do: pull up your own ads on your highest-value queries, check whether an AI summary is appearing, screenshot what it says, and report inaccuracies to Google now while the behavior is still a limited test and feedback still shapes it. The broader pattern is that generative text keeps expanding into surfaces advertisers and publishers used to own outright, and the control is moving one layer further away each time. What is your take on this? 🤔💬 Want to stay ahead of the future of search? 🔔 Follow Search Shift for the daily signal on SEO, GEO, and AEO (trusted by 79,368 followers). 📬 Join 7,489 readers of our newsletter and get today's SEO and GEO moves decoded: https://lnkd.in/d7axEeXK