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Cloudflare just grabbed the biggest lever yet over who gets to train AI on the open web, and it flips to block-by-default in September. Meanwhile two studies said the same thing from different angles: a million-keyword analysis showed AI is redistributing search demand by industry rather than killing it, and publisher data revealed a stable-looking audience hiding a 34 percent under-35 collapse. And Google Ads set an August 17 date to reset CPAs on budget-limited campaigns, a shift that could double some acquisition costs. The full breakdown, in today's Search Shift edition.