Post by SEMAFOR

Name: "What business are we in?" Ralph Lauren CEO Patrice Louvet says it's a question too few leaders ask
Uploaded: 2026-07-21T16:18:50.526Z
Channel: SEMAFOR
Description: "What business are we in?" Ralph Lauren CEO Patrice Louvet says it's a question too few leaders ask. Defining Ralph Lauren as being in the "dreams business" changed how the company thought about grow

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"What business are we in?" Ralph Lauren CEO Patrice Louvet says it's a question too few leaders ask. Defining Ralph Lauren as being in the "dreams business" changed how the company thought about growth—and led it to walk away from about $1 billion in revenue to protect the brand.

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