Post by SellerRoot

You don't need a Seller Central account to get traffic from Amazon anymore. Through Amazon Shop Direct, the platform is actively indexing standalone DTC catalogs to power its new AI shopping assistant. • It is essentially a free organic traffic source for independent U.S. brands: 0% platform fees on all external checkouts. • Standard fulfillment remains entirely in your hands. • Direct customer data flows natively into your Shopify backend. Amazon wants to own the start of the shopping funnel. But as an operator, you need to understand the trade-offs - especially around proxy checkout emails and localized pricing. I broke down the fine print, the hidden operational risks, and the exact step-by-step to manage your indexed feed in this week's edition of the newsletter. 👉 Read the full deep dive below.