Post by SellerRoot

The 4-Layer Amazon Ads Audit Everyone starts with ACOS, We don't. Over time, we've found that ACOS is usually the outcome of decisions made elsewhere. When reviewing an account, we ask 4 questions. 1. Is the product retail-ready? Advertising can drive traffic. It can't fix inventory issues, weak conversion rates, or an inconsistent Buy Box. 2. Is the account structured to make optimization easy? Good campaign architecture reduces noise. Poor architecture creates more spreadsheets, more guesswork, and slower decisions. 3. Are shoppers finding us through the right searches? Search term reports often tell a more useful story than account-level metrics. Sometimes the biggest opportunity isn't lowering bids. It's understanding what customers are actually searching for. 4. Are we allocating budget efficiently? Only after understanding the first three layers do we spend time debating ACOS, TACOS, placements, and budgets. Amazon already provides reports. The difficult part is deciding: What deserves attention? What can wait? What is actually worth fixing? That's one of the reasons we're building SellerRoot. Not to automate every decision. But to help Amazon teams spend less time collecting data and more time acting on it. What's the first thing you look at when auditing an Amazon Ads account?