Post by SellerRoot

I think many Amazon brands optimize campaigns before optimizing decisions. Campaigns are easy. Decisions are harder. Every week, teams ask questions like: • Should we increase budgets? • Should we harvest this search term? • Should we lower bids? • Should we launch Sponsored Brands? Most of the time, the problem isn't execution. It's context. Can this ASIN afford more advertising? Is inventory healthy? Did contribution margin change? Is this campaign underperforming, or are we simply expecting too much from it? Amazon gives us reports. Operators still spend hours figuring out what actually deserves attention. That's one of the problems we're thinking about while building SellerRoot. Curious to hear from other operators: What's one Amazon Ads decision you wish was easier to make?