Post by SellerRoot

A lot of Amazon Ads reviews start with ACOS. But ACOS is just the outcome. The real question is: What changed? Did new search terms start spending? Did top-performing terms lose impressions? Did a campaign hit its budget? Did spend shift into a different campaign? Most of the work isn't looking at the numbers. It's figuring out why the numbers changed. That's usually where the time goes. #AmazonAds #AmazonPPC #AmazonSeller