Post by SellerRoot

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Amazon Prime Day starts in the US on June 23. After reviewing accounts, talking with sellers, and reading Prime Day post-mortems over the years, I've become less interested in hacks and more interested in patterns. Some lessons seem to repeat themselves every year. One of them: Prime Day can produce record sales and still disappoint financially. Edition #2 explores five observations Prime Day keeps teaching advertisers. šŸ“– Read it here:

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