Post by Sellerportal.cz | Amazon Agency

We discussed the discount on your first 100 Multi-Channel Fulfilment units for new FBA sellers in Germany, France, Italy, and Spain. Here is what happens when you outgrow it. Amazon launched two MCF discount programmes from 25 June 2026, not one. The second is the Preferred Pricing Program, and it is built for volume. It covers the first 5,000 MCF units shipped within 6 months. That is a steep jump from 100, and it signals where Amazon wants growing brands to go next. You can qualify in a few ways, sellers who start using the MCF API integration are eligible, so are sellers who pass 100 MCF shipments after entering the new-seller programme. Amazon is no longer positioning FBA as a tool only for Amazon orders, it wants to be the fulfillment engine behind your whole business, your D2C store, your other marketplaces, your social commerce. For a brand selling across several channels, this is a real moment to test that idea while the cost of entry is lower. Start with the new-seller discount, scale into the 5,000-unit programme, and let one logistics network carry the load. These programmes run on shipment counts and tight timeframes, so you need clean visibility into your numbers. Sellerportal tracks your listings and fulfilment activity so you can see exactly where you stand against each threshold. If Amazon handled fulfilment for all your channels, not just Amazon, would you make the switch? #MultiChannelFulfillment #AmazonFBA #Ecommerce #DTC #AmazonSeller