Post by Sellerportal.cz | Amazon Agency

Most e-commerce brands are planning for 2026 using 2024 playbooks. Meanwhile, Andy Jassy just dropped Amazon's exact strategy for the next few years in his annual shareholder letter. We analysed the letter and uncovered the 3 massive tactical shifts every seller needs to master to survive and scale this year. If you're still relying on central fulfilment, ignoring rural markets, or just slapping basic AI on your site, you are about to fall behind.