Post by Sellerportal.cz | Amazon Agency

Amazon switched on its AI Seller Assistant inside Seller Central Germany on 29 June 2026, handing roughly 47,000 German SMEs a built in tool that answers questions on policies, inventory planning and listing compliance on demand. It arrives in a market Amazon already owns, German shoppers spent 63.3% of their online budget on Amazon.de last year according to the HDE, and reported growth of 12.3% means Amazon is expanding faster than the German e-commerce market as a whole. The assistant reads your own account data to flag compliance gaps and suggest performance actions, which is useful, yet early reactions in Germany have been muted for a reason. An assistant that summarises Amazon's own policies is only as current as Amazon's own help pages, and on fast moving issues like fee changes, EPR and title limits the gap between an official summary and what is actually hitting your account is exactly where margin leaks. The sellers who win on Amazon.de are not the ones asking the platform what changed. They are the ones already monitoring their listings, buy box and policy exposure before Amazon surfaces it. Would you trust an Amazon built assistant to catch a policy change on your listings, or do you want an independent check running in parallel? Sellerportal tracks your Amazon.de listings and policy exposure so a change shows up on your dashboard, not in a support ticket. #AmazonGermany #AmazonFBA #Ecommerce #SellerCentral #Amazonseller