Post by seeper

𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 𝐦𝐚𝐝𝐞 𝐢𝐭 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤: 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐚 𝐭𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧 𝐨𝐟 𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧. 𝐈𝐭'𝐬 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞. We've been saying this for years but it lands differently when Rafael Pitanguy, the Jury President for Brand Experience & Activation, says it at the world's most influential creative festival. So the timing felt right to reflect on our trip to David Bowie: You're Not Alone at the Lightroom in London. It showcased the archive, the scale, the spatial audio and the sheer might of Bowie’s artistic breadth and depth. And on 30+foot high walls, it was everything the format promises it to be. From three seeper crew, we drew three verdicts. One left inspired, feeling genuinely and intimately welcomed into Bowie's world. One left moved but wanting more from the technology, which while beautiful, she wished had been pushed further into something truly reactive (rather than a very expensive film). And one loved the moment of rounding a corner to be greeted by Bowie himself, larger than life. It felt exclusive and electric, even voyeuristic. But, he wondered what a hologram embedded in the floor might have done to amplify things further? All three were right of course because a public experience always becomes very personal and this gets to the very heart of it: the best spatial storytelling doesn't neatly resolve into a single feeling. Instead it holds space for multiple truths to exist at once. No one understood that better than Bowie. He was the alienated outsider, a visual shapeshifter who - in refusing the tyranny of the mainstream - encouraged millions to embrace their unique experience and expression of their identity. Be more like Bowie? Not a bad brief for the industry. Credits: seeper crew #spatialstorytellers #experiencedesign #canneslions2026 #davidbowie #lightroomlondon #strategicdiscipline

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