Post by SeenThis

Most curation conversations stop at complexity reduction. Fewer PMPs, cleaner supply and easier activation is good. But not the point. The part that gets skipped: when you curate for high-attention environments, you're not just simplifying the buy. You're building attention into the deal itself. That's a different conversation. Our VP Media Operations, Andrew Hayward-Wright, wrote the longer version here: https://lnkd.in/dtxW9TJ9