Post by SeenThis

Name: We’ve been measuring the wrong thing. For nearly a decade, digital advertising has obsessed over vie
Uploaded: 2025-10-30T08:45:02.953Z
Channel: SeenThis
Description: We’ve been measuring the wrong thing. For nearly a decade, digital advertising has obsessed over viewability, asking if an ad was on screen. But an ad that’s “viewable” isn’t necessarily seen. In his

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We’ve been measuring the wrong thing. For nearly a decade, digital advertising has obsessed over viewability, asking if an ad was on screen. But an ad that’s “viewable” isn’t necessarily seen. In his latest article, our own Gareth Holmes, Vice President Strategy & Media, argues that the industry’s shift to attention isn’t a trend, but a long-overdue correction toward what truly drives outcomes. 👀 It’s time to stop counting exposures and start earning attention. Read the full article here: https://lnkd.in/d2jb_Akw

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