Post by SeenThis

Every day, brands pay for video ads that never actually load. The impression is counted. The budget is spent. The user sees a blank box. This is the hidden tax sitting inside almost every digital campaign, and it's happening quietly, at scale, across the industry. In a new piece for IAB UK, our VP UK Hannah O'Neill breaks down why the pressure to prove ROI won't be solved by adding more tools or more layers. Better performance was always possible. We just built on the wrong foundations. Hannah O'Neill explains what that actually means in practice. 👇 https://lnkd.in/d6M6fqmB