Post by SeenThis

🔸 When Streamed Video Outperforms Social: Guinness x Premier League 🔸 Dentsu Malaysia and Guinness just proved something powerful: the right display technology can dramatically outperform social channels. The challenge? Drive real-time engagement for Premier League match kickoffs across Malaysia. The solution? A dynamic feed-based countdown ad on SeenThis that updated automatically, no re-trafficking needed. Live countdowns before matches, instant "LIVE NOW" switches at kickoff. The results vs. Meta tell the story: ➡️ CPM: 8% lower (more efficient reach) ➡️ CPCV (3-sec): 74% lower (massive cost advantage) ➡️ Video Completion Rate: 7.7x higher (46% vs. 6%) The impact? Guinness became the beer most associated with football in Malaysia, achieving 42% association with a 34% uplift, more than doubling its nearest competitor. Want to see how dynamic, feed-based display can transform your campaign performance? Let's talk. dentsu Malaysia #DigitalAdvertising #DisplayAdvertising #VideoAdvertising #MarketingPerformance #AdTech

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