Post by SeenThis

Can faster ads capture more attention? That’s exactly what we set out to explore together with Lumen Research, Mindshare Denmark (WPP), and Rexona. The study compared SeenThis’ adaptive streaming tech with conventional ad delivery on mobile. The results? 👀 +17% more people viewed SeenThis ads (84% vs 72%) +23% stronger spontaneous brand recall (43% vs 35%) +127% higher brand choice for Rexona (50% vs 22%) The takeaway is clear: speed matters. Faster loading ads don’t just improve user experience, they win attention, drive recall, and influence brand choice. Proud to collaborate with Lumen, Mindshare & Rexona on proving how fast-loading ads fuel performance. WPP Media Denmark Mindshare Danmark