Post by SeenThis

Cheap CPM feels like a win. It isn't. In his latest piece for Campaign Asia, SeenThis VP APAC, Tom Jones-Barlow makes the case that the "cheapest CPM wins" mindset is costing brands real marketing effectiveness, forcing spend into channels that look good on a spreadsheet but lose the attention battle. The fix? Stop buying cheap impressions. Start buying attention. Tom makes the full case here: https://lnkd.in/g3r3jQ_w #campaignasia #cpmtrap #digitaladvertising #seenthis