Post by Seedily

214,268 followers

World Cup tickets are crazy expensive... LIVE SHOW 🥤🍿 https://luma.com/1l8oz1vt Agency: Courage Client: Air Transat Canadian airline Air Transat turned soaring World Cup ticket prices into a smart travel campaign. Instead of leaning on sponsorships, the airline compared real-time match ticket prices with return flights to the nations fans support, showing that for the cost of one game ticket, you could experience the football culture first hand instead. A simple, reactive idea from Courage Montreal that plugged directly into one of the biggest fan frustrations online.

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