Post by Seedily

Inspired by IKEA’s bag POV Ad LIVE SHOW 🎥 luma.com/seedily This version from Pedro Fonseca Almeida, art director currently working in moscapublicidade.com, keeps the same familiar perspective but shifts its meaning. The bag is still a practical object, but here it is not used in the way we usually Imagine. The bag becomes a symbol of emergency utility: not carrying furniture, groceries, or personal objects by choice, but carrying whatever is left when survival becomes the only plan. For many people, utility is not about convenience. It is about survival. Credits also goes to António Dias