Post by Sebastian Borsay

What happens when you combine a lifelong passion for football with the world's most innovative AI products? 🚀⚽️ We are one week into the World Cup, and the sheer volume of questions, debates, and hype is already off the charts. That’s exactly where our Google Search World Cup campaign that I’m incredibly proud of comes into play. For the last three months, we’ve been building a campaign that captures that exact energy in real-time. Seeing our TV spots, social assets, and DOOH featuring Jonathan Tah, Nick Woltemade and the DFB team alongside creator formats with Thomas Müller finally out in the wild is unmatched. It was fast, intense, and easily the most fun I’ve had on a project in a long time. A massive shoutout to my partners in crime: Niklas Mallmann, Björn-Thore Bietz, Jakob Kriwat and the incredible squad who brought their absolute A-game to this: Ludwig Blaumer, Felix Umbach, Johannes Haverkamp, Annika Neumann, Felix Appelfeller, Vanessa Horn, Annika Verborg, Philipp Bitsch, Annika Rogge, Dr. Anne-Katrin Huebel, Robert Bruzi, Sophia Sigrid Rechner, Laura von Gizycki. Huge thanks for the most incredible collaboration Jung von Matt SPORTS & ICONOCLAST and everyone behind the scenes. The tournament is just getting started. For everything else you need to know: Just ask Google ✨

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