Post by Sean Japp

https://lnkd.in/eJMRYiqg This morning's news didn't come as a surprise to anyone in the advertising world. Commercially, I am sure it makes sense for both parties, but I feel a real sense of sorrow seeing one of the last great British-owned companies sold outside of these shores. In my 56 and three-quarter years on this mortal coil, ITV has been a constant. From brilliant Saturday night entertainment like Blind Date, all the way through to The X Factor and beyond, it has been quite a ride. Other notables include Cold Feet, back when Sunday nights truly were appointment viewing, and the still-wonderful Prime Suspect starring Dame Helen Mirren—astonishing TV that was quite rightly watched by millions across the UK. Although I have never actually watched a second of Love Island, my teenage daughter assures me it is the greatest show on television. As viewing habits have changed, so has ITV; their streams now reach into the billions on ITVX, and I am certain that success will continue. What this means commercially for advertisers remains to be seen. However, with the strong relationships we have built over the years at Mostly Media, I am confident that agencies will protect those client-broadcaster relationships so they do not falter during or after this takeover. I wish all the employees well, but most of my hope and love goes to Jason Spencer and his fantastic team—Michael, Peter, Jackie, Angharad, and the countless others I have had the pleasure of working with over my years in this business. I hope you all get exactly what you are looking for out of this next chapter. The next wee while will undoubtedly be turbulent, but good people always rise. Jason Spencer Michael McIntyre Peter Fergusson Jackie McGaulley Angharad Rees Williams