Post by Sean Bertolini

#3 Duke Athletics vs #1 University of Michigan Athletics this past weekend was an absolute classic produced by The Gazelle Group in front of a Sold Out Capital One Arena ! We went all out with the graphics and design to create a truly memorable and immersive experience for the teams, fans, and media alike. Creating the visual look for this event was an incredible experience. Starting with designing the logo in collaboration with Edward Jones for the “Edward Jones Capital Showcase” to animating dynamic court projections and full venue signage for the event as well for both Duke and Michigan open practices in a first of its kind ESPN College Gameday experience, to transforming locker rooms and tunnels, to creating a webpage and designing cohesive social media assets that built hype for weeks. It was a ton of work across every touchpoint, but it was necessary to make it look and feel like the elite matchup it was. Seeing the event come together with a record breaking atmosphere (the most fans EVER at a neutral site game in Capital One Arena and the most fans for any neutral site game this season) and the game living up to the hype made it all worth it. And a major shoutout to the entire team behind the scenes who actually make these events take place!